About us

Enabling eCommerce growth for small businesses

revenue unlocked for clients
net promoter score
female founders
team working together by annie spratt
Our Vision

Small businesses can grow faster and achieve their potential in a sustainable way

Our Mission

To build a growth ecosystem for SME to break down the traditional barriers to growth and access to capital

Our Values

The values that drive everything we do

We create belonging & inclusion

We ensure our products meet the needs of a diverse and traditionally underrepresented client group, and strive to make sure our people love their work and can bring their best selves to our mission

We work ethically and sustainably

We consider the ethical and sustainability implications of every decision we make, how we use data and the action we take.

We move fast and learn fast

We work in small batches, and take the quickest path to our learning goals.

Customer success is our success

We build trust and truly partner with our customers, working to deeply understand their challenges and growth opportunities


Meet the people of COGSflow

Our Story

Our company timeline

DEC 2020

COGSflow incorporated

Born from the heartache of watching a friends business go under, our founder knew there must be a better for small businesses to access growth capital and insights

JUN 2021

First $1M unlocked for merchants

In only six months, we successfully unlocked $1M AUD in sales for our merchants.

MAY 2021

Fairtrade Certified

Joined inspiring network of ethically-minded brands to build a more sustainable future

NOV 2021

Our team has grown

With our co-founder CCO joining in July, and our co-founder CTO in November, we are gearing up to support the growth of more small businesses